Associate Director, Marketing East&North Sub-region (Flexible Location within Sub-region)

Location:  Dublin, Ireland Category: Marketing

Hiring Manager: Patrice Lebrun ([email protected])

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Description

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

SUMMARY

This position will be responsible for leading the marketing strategies and initiatives in the East and North sub-region, creating the Marketing plan with each of the countries that make up the region and ensuring alignment with the global Marketing team. To ensure regional and local execution of global marketing priorities, this position will work in partnership and close collaboration with the medical, market access and sales team across the region.
 
The scope of this position covers all the countries that compose it: UK, Ireland, Sweden, Austria and Eastern European Countries (EEC).
 
The Associate Director will report to the Head of Commercial East & North Europe.
 
RESPONSABILITIES
  • Responsible for creating Sub-regional Marketing Plan in coordination with Regional Management Team for launching in a complex market;
  • Experience shaping the market, shaping standard of care and need for a treatment;
  • Develop and coordinate market research with key stakeholders;
  • Strong metric capabilities, mapping the marketing and properly leading analysis and projections;
  • Work closely with Access team in order to ensure best initiatives, alignment and access submissions in East&North Europe;
  • Work closely with physicians in the field building relationship, advocates and managing key opinion leaders;
  • Responsible for ensuring local execution of global marketing priorities, working with medical, access and sales team;
  • Accountable for managing effective relationships and partnerships between internal stakeholders, such as marketing, sales and medical teams;
  • Prepare and implement comprehensive business plans to facilitate achievements by planning cost-effective operations and market development activities;
  • Ability to work in a multiproduct environment with multiple approach and strong leadership;
  • Lead multichannel strategies for the franchises, printed materials, virtual approaches, events, congress, etc.
  • Understand P&L concept and coordinate initiatives to achieve goals;
  • Strong ability on project management and KPI implementation;
  • Implementation of ROI tools to maximize and select initiatives;
  • Experience working in a multinational company, being part of strategic discussions, forums and presentations;
  • Ability to work in a multicultural environment

 SCOPE

  • Lead Marketing strategies and initiatives in UK, Ireland, Sweden, Austria, EEC , among other countries where BioMarin has commercial operations.
  • Operate within agreed budgets ensuring optimal investment of promotional resources.
  • Work closely with the Head of Commercial East and North to monitor and analyse the impact of activities within the promotional mix in order to maximise effectiveness
  • Work with the Head of Commercial East and North and the finance team to ensure that planned expense estimates are accurate and regularly updated to reflect any deviations from plan – update monthly/quarterly tracker

EDUCATION AND EXPERIENCE

  • Preferable majored in Marketing or with a MBA/Specialization in MKT
  •  Excellent English verbal and written communication skills
  • Good planning and excellent organizational skills
  • Minimum of 8 years on Pharmaceutical Industry
  • Strong written and oral communication skills
  • Collaboration and Teamwork
  • Leadership skills
  • Problem solving and Decision Making
  • Proactivity and Adaptability
  • Experience on People Management and Development
  • Good technical ability with: Strategy Development, Rare Disease Marketing Dynamics, Brand Development and Management

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned. 

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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